New tourism campaign launched to show that there’s More to Bodmin
A new tourism campaign has been launched to position Bodmin as one of Cornwall’s most distinctive destinations - marking the culmination of a year-long collaboration between local partners, businesses and community organisations.
The campaign, More to Bodmin, introduces a bold new destination identity for the town - one that invites visitors to discover a place that reveals more the deeper you explore.
The campaign represents the creation of a new tourism body for Bodmin, bringing together partners under a shared vision to raise the town’s profile, encourage longer stays and connect visitors with a wider range of experiences.
Importantly, a major aim of the project is also to celebrate a sense of local pride and community amongst those living in Bodmin – a town full of residents fully aware of how special their stories and spaces really are, and happy to share those secrets.
Launched in April, the campaign is supported by a new website alongside an outdoor and print media campaign, designed to reach new audiences and inspire visits throughout the year.
The campaign shines a light on the many layers that make Bodmin unique. Visitors are invited to experience history you can touch, from the atmospheric stories of Bodmin Jail and Railway to the rich collections held at Bodmin Keep and the Town Museum. Alongside this, wild landscapes within easy reach offer space to explore, with the Camel Trail, Cardinham Woods and surrounding moorland providing opportunities for adventure, wellbeing and discovery.
At the centre of Bodmin’s offer is its people. The campaign celebrates a town that is loved by its community, where markets, events and everyday moments create a warm and authentic sense of place. This is complemented by a programme of culture in motion, from festivals and performances to creative spaces like The Beat and intoBodmin. People can get hands-on with interactive experiences at science museum Discovering42 and get creative with workshops at Bodmin Gallery.
Bringing everything together is a focus on connected discoveries - encouraging visitors to move between experiences, uncover hidden corners and build their own journeys through Bodmin’s stories, landscapes and communities.
Councillor Leigh Frost, Councillor for Bodmin St Petroc and Leader of Cornwall Council Cabinet, said: “Bodmin has always been a place of remarkable stories, rich character and warm community spirit. What’s exciting about the More to Bodmin campaign is that it brings all of this together in a way that truly reflects who we are. It shines a light on the heritage, landscapes and creativity that make our town special, while celebrating the people who give Bodmin its heart.”
Developed collaboratively with a wide range of local stakeholders, the campaign provides businesses and organisations with a shared platform, tools and messaging to amplify their own offer while contributing to a stronger overall destination.
Over the past year, a group of dedicated individuals and organisations have formed a new tourism committee for the town. Partners include Bodmin Gallery, Bodmin Jail, Bodmin Keep, Bodmin Railway, Bodmin Town Council, Bodmin Town Museum, Cardinham Woods, Discovering42, intoBodmin, National Trust’s Lanhydrock and St Petroc’s Church.
Working with Cornwall Council’s Experience project, which has funded the new campaign and will continue to support the town to establish the tourism body over the next 12 months, their aim is to set up a plan to keep the town front of mind those looking for things to do – whether that’s the holiday market, residents of Cornwall and the community of Bodmin.
As the campaign rolls out over the next few weeks, visitors will be encouraged to look beyond the expected - uncovering stories, experiences and connections that reveal there is always more to Bodmin.
