Best Days Out Cornwall

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I'm working long term with the Cornwall Association of Tourist Attractions, putting a marketing strategy in place and helping them to deliver on a number of projects. Cornwall Association of Tourist Attractions was set up in 1974 and represents the highest quality tourist attractions in the county. Their public facing brand, Best Days Out Cornwall, provides a high level marketing platform for 42 attractions to promote themselves to tourists, local residents, accommodation providers and the tourism industry.

Major projects I'm working on with CATA include:

  • a three year marketing strategy determining the direction of the Association and pinpointing how they will evolve in that time

  • undertaking a brand identity review and rolling out a new brand identity in 2018

  • reviewing digital communications, including an overhaul of the Best Days Out Cornwall website in partnership with local creative agencies

  • improving their content strategy and messaging throughout all digital communications

  • demonstrating return on investment for all members

  • recruiting new member attractions to the CATA family of tourist attractions

  • reviewing the distribution strategies for the Association

  • improving internal communications and undertaking a culture change within the organisation

  • enhancing reputation management and media relations for Cornwall Association of Tourist Attractions