Telegraph Museum Porthcurno

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Roscoe Communications started working with the Telegraph Museum Porthcurno in November 2017. At the time, the Museum did not have a dedicated marketing
team and required interim support to help achieve the following goals:

  • increased consumer awareness
  • increased footfall generating greater admissions, retail and catering
  • income increased awareness among stakeholders, funders and other partners across the heritage, museum, learning and tourism sectors
  • an increase in annual visitor numbers to the Museum
  • increased website traffic

The key deliverables were: 

  • development of a strategic marketing plan for 2018 and beyond,
  • focused on minimum investment for maximum returns
  • immediate production of a marketing plan for the spend of remaining marketing budgets for 2017/2018
  • develop a clear brand identity and marketing narrative for the Museum
  • clear positioning and messaging for the Museum
  • production of all printed marketing collateral for the Telegraph Museum, including flyers and advertising, and associated distribution
  • digital marketing strategy for the Museum, including running of social media, improvements to website and content strategy and implementation of targeted digital campaigns
  • managing effective public relations activity on behalf of the museum on an ongoing basis, including awareness of anniversary celebrations